World-renowned interior designer Kelly Hoppen CBE has joined forces with Italian rug and carpet specialists Loloey to create a collection of hand-tufted and textured rugs.

Powered by Loloey’s Italian design approach of masterfully blending an unbroken tradition of workmanship, fine manufacturing, and pure creativity, the range combines luxurious materials and textures such as silk, linen, merino wool, and metallic yarn coupled with master craftsmanship.

The result is a sophisticated and elegant collection, consisting of twenty unique designs inspired and influenced by Asia, nature, geometric and linear shapes, featured in neutral shades with accents of gold and silver. 

Commenting on the collection, Kelly Hoppen CBE said: “This collection is exquisite and I am so proud of what Loloey and I have created together. Each of the designs balances colour, texture, and materials so beautifully.  I’m excited for people to discover that rugs can be more than something lying underfoot and can make a real design statement, bringing a touch of luxury to a space.”